Kristi Argyilan, the pioneering advanced advertising executive who has launched Target’s media platform called Roundel, will be one of the keynote speakers at the BeetRetreat, an executive retreat in San Juan, February 5-7. She will be joined by executives from Disney, NBC Universal, GroupM, Google, Omnicom Media Group and others.
We interviewed Argyilan recently at Advertising Week in New York. We have republished the the video on this post.
The conference in Puerto Rico will explore how consumer preference is driving the transformation of the TV/premium video business. It will focus on relevance: on what consumers want: What is the value exchange and where is the upside for programmers, distributors and marketers.
The program will explore creative advertising formats and strategies; direct-to-consumer strategies, the best use of data in audience targeting; addressable delivery; and performance measurement. The program will explore developments in the U.S. and worldwide.
Confirmed Speakers (as of 11/10)
Kristi Argyilan, President, Roundel at Target
Tal Chalozin, CTO & Co-Founder, Innovid
Sean Cunningham, CEO, VAB
Peter Dolchin, Head of Telco and Video Distributor Partnerships, Google
Anupam Gupta, Chief Product Officer, 4C
Marissa Jimenez, President, Modi Media/GroupM
John Hoctor, President, Data + Math, a Liveamp company
Ashley, Luongo, VP, Advanced TV,Optimized Linear, Addressable, NBCU
Noah Levine, CRO, 605
Jason Manningham, GM, Blockgraph, a Comcast company
Laura Nelson, SVP, Advertising Solutions, Disney
Jonathan Steuer, Chief Research Officer, Omnicom Media Group
Andre Swantson, CEO, Tru Optik
Ashley Swartz, CEO, Furious Corp
Dominick Vangeli, VP, Advanced Advertising Products, NBCU
The event is sponsored by NBC Universal and Roundel.