RSS and Blogs are the topics of the moment. Seems
like everyone is talking about it. Granted, there
is too much hype about RSS and Blogs.
But where there's hype – there's interest!
And with good reason – RSS is posed to be the
break out technology of 2005. Those who do not take
full advantage of it will be left behind.
If you need convincing – here are 10 reasons
why you should put RSS on your site:
1. It's easy and fast! Not to mention Free! You
can use a free service like eBlogger and publish
your Blog and RSS feed within minutes. You can even
place or publish your Blog / RSS Feed on your own site
without knowing 'html' or 'xml'. It's all done for you!
Repeat – it's simple to use and very convenient.
Publishing your blog is only a few clicks away.
(If you need help – just use the link at the end of
2. Syndicate Your Content. RSS stands for 'really
simple syndication 'and it's just another way of
passing along your information. With the popularity
of 'MyYahoo' and the 'Firefox' browser (which has a
built-in RSS feed reader) – syndicating your
content has gotten even simpler.
The next version of Windows is reportly scheduled
to have a RSS feature. If this happens – RSS will
3. Get Your Content Indexed. Using blogs to publish
your content is a neat way of side stepping the regular
indexing procedure. It gets your content indexed very
quickly in most of the search engines.
Search Engines are constantly on the lookout for
'fresh content' – these 'link rich' blogs are a good
source of this content. Because blogs are on specific
topics – they have a concentrated source of good
quality informational material to serve up!
4. Instant Contact. Blogs give you instant contact
with your readers or viewers. We live in an 'instant'
society – we want everything five minutes ago. Blogs
provide this instant gratification. Readers or viewers
using MyYahoo have an instant link to your information
RSS Feeds will instantly spread your information to
all interested parties – bringing in targeted traffic.
5. Building Your List. People who pick up your RSS
feed or add you to their MyYahoo site – become your
subscribers. You are really building your contact list.
Have a popular blog or RSS feed and you can build a
large targeted contact list very quickly.
It may not replace your old opt-in email list – but
it can be a lucrative addition to it! Take advantage of
all those targeted contacts.
6. Link Building. Blogs are link heavens! Build your
links through blogs. All these links will boost your link
popularity and increase your search engine rankings.
Plus, by giving viewers / readers a way of adding your
RSS Feed creates targeted links to your site. This
reason alone is why your site should have RSS!
7. Viewer / Subscriber Feedback. Instant feedback from
your subscribers or viewers is easy with blogs. Creating
trust and credibility is so much easier when there is
immediate communication between the two parties.
8. Keyword Content Building. Blogs are especially
good for building 'keyword targeted content' for your
site. All these links will boost your keyword rankings
in the search engines. Google places a high value on
'anchor text' and blogs are a good place to put all
You can also start different blogs targeted at
'specific related keywords' covering the major topics
of your site. Again, search engines love related
keyword linking so you can boost your site's rankings
by using blogs.
9. Monetize Your Content. Blogs are an excellent way
of monetizing your content. Blog sites like Eblogger
(owned by Google) even encourages you to use the
'adsense code' in your blogs. If you have a
popular blog – this may bring in extra income.
Plus, publishing your ezine or newsletter in a blog
can bring in revenue for months if not years to come.
All those affiliate links and product promotions
get indexed by the search engines and become
accessible to a wider audience, ie market.
10. Because Everyone Else is Doing It! Might sound
a bit 'Jonesish' but you do have to keep up with
what other web sites are doing. To remain competitive –
you MUST put RSS on your site.
Sites without the 'AddtoMyYahoo' link or the 'xml'
button will be the exception rather than the rule
in just a few years – if not months. It's simply
Another way of getting your information 'out there'.
It's an opportunity and advantage that you can not
afford to miss.
Proceed without RSS at your own risk!